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American Family Insurance

American Family Insurance

Wichita, Kansas

About Us

American Family Insurance has been providing reliable and diverse insurance coverage to a wide range of policyholders since 1927. Our agents offer auto, homeowners, life*, health, commercial and farm/ranch insurance, plus consumer loans** and annuities*.

Today, we have more than seven million policies and loans in force in 17 states and are the 10th-largest property & casualty insurer in the nation.

Why Choose Us: Strong, Growing, Friendly

Exceptional Service

At American Family Insurance, we understand that there is more to insurance than the policy, and that people matter most. That's why our strong network of agents and employees works so hard to understand the needs of our diverse customers.

Our service commitment means working with our customers as personal advisors and offering responsive and knowledgeable service beyond the sale. It means providing fast and fair claims handling. Ultimately, it means helping to ensure our customers' peace of mind through financial protection and personal attention.

Financial Strength

An insurance policy is only as good as the company backing it up. At American Family, our financial stability has been proven time and again by the unwavering support we've given our customers since 1927.

As a mutual company, our customers are our owners, so we can focus on long-term results. We use our profit to maintain a strong financial position that allows us to protect our policyholders from catastrophes and other unexpected losses, deliver products and services that have value and meet the insurance needs of our customers today and in the future.

Our size, strength and stability allow us to offer you a broad range of high quality products and services at a competitive price. Today, we
  • Employ approximately 7,600 people
  • Have 3,900 independent contractor agents
  • Have more than $10 billion in assets
  • Have more than $3.1 billion in policy holder equity
Why does all this matter? With numbers like these, you can be assured that American Family's strength, stability and prudent operation are anchors for a long-lasting, satisfying relationship.

Growth

On October 3, 1927, American Family began with three employees and 346 charter member policyholders. Today, we offer auto, homeowners, life,* health, commercial and farm/ranch insurance, plus consumer loans** and annuities* in 17 states. In addition, we are the third largest mutual property and casualty insurer in the nation.

In 2002, American Family celebrated 75 years of growth and success. Our unique company history spells out how we got from there to here.

All Your Protection Under One Roof

American Family Insurance offers a full selection of reliable insurance products and financial services. Whether you need Vehicle Insurance, Home and Property Insurance, Health Insurance, Life Insurance,* Business Insurance or Financial Services,** we've got you covered. Contact your local American Family agent for a free Personal Insurance Review to help your coverage keep pace with your changing needs.

Who We Are

American Family Insurance is the third largest mutual property and casualty insurer in the nation. Our agents offer auto, homeowners, life,* health, commercial and farm/ranch insurance, plus financial products and services.** Based in Madison, Wisconsin, the company operates in 17 states and hopes to continually expand into new states.

Agents and Employees

American Family sells its products through 3,900 independent contractor exclusive agents and employs approximately 7,600 people who work hard to understand the needs of our customers and provide exceptional service through responsiveness and personal attention.

History

American Family's history began on Oct. 3, 1927, when insurance salesman Herman Wittwer opened the doors of Farmers Mutual Insurance Company in Madison, Wisconsin. At the time, the company's only product was auto insurance and most of its customers were farmers.

Over the years, Farmers Mutual expanded its market and product line to meet the changing needs of its customers. In 1963, Farmers Mutual changed its name to American Family Mutual Insurance Company to reflect its broader customer base. Learn more about our history and timeline.

Member Companies

American Family Insurance Group is comprised of these companies:
  • American Family Mutual Insurance Company
  • American Family Standard Insurance Company of Wisconsin
  • American Family Life Insurance Company
  • American Family Financial Services, Inc.
  • American Family Brokerage, Inc.
  • American Family Insurance Company (Ohio subsidary, companion to American Family Mutual Insurance Company)
  • American Family Standard Insurance Company of Ohio (Ohio subsidary, companion to American Standard Insurance Company of Wisconsin)
  • Amfam, Inc.
  • American Family Securities, LLC
American Family Insurance
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