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Affinity Consulting Group, Inc
Electronic Distribution Development Manager
Job Location: Forest Hills, NY
Salary:
Commensurate with Experience + Benefits package and potential Corporate Bonus.
Summary:
Responsible for overseeing all efforts related to affiliate and search marketing including media buying, trafficking, and reporting. The job role is primarily one of customer acquisition, direct response advertising, and analytics.
Duties and Responsibilities:
• Oversee launch and develop strategy for an Affiliate Marketing Program
* Manage day to day of program including affiliate approvals, sending of newsletters, offer development, negotiation of placements with partners, and more.
* Prospect for new affiliate partners.
* Conduct analytics, reporting and budgeting for the program.
• Provide guidance to Marketing Analyst on the Search Marketing Program (SEM)
* Assist with publisher relations (i.e. Google, Yahoo, and MSN).
* Work closely with external SEM on further development of campaign including keyword optimization and expansion, landing page optimization, and copy/ offer improvements.
* Report on sales and expenses.
• Manage Search Engine Optimization (SEO) efforts as it relates to paid links
* Review/analyze website and identify areas for improvement relative to SEO.
* Leverage outside business partners if recommended.
* Develop search engine content to maximize opportunities for indexing, ranking, etc.
* Test/implement different strategies and monitor performance.
* Develop budgets and provide weekly reporting.
• Oversee the Online Travel Agency (OTA) marketing programs - i.e. Travelocity, Expedia
* Work with Sales team on developing marketing plans for each of the OTAs.
* Submit creative briefs for development of banner ads.
* Traffic all creative content to publishers.
* Set up all relevant tracking.
* Report on sales and expenses daily.
* Coordinate landing page experience with web team to optimize conversion.
• Coordinates ad buys with the internal and external advertising team to ensure consistent communication
Skills, Experience and Education Required:
• Bachelor’s Degree in Marketing, Management, Computer Science, Management Information System, Mathematics or Statistics
• Minimum of Five (5) to Seven (7) years experience in an Interactive Marketing role.
• Experience managing direct reports.
• Regular attendance and punctuality
• Well groomed and able to maintain a professional appearance
• Able to pass a ten (10) year background check and pre-employment drug test
• Excellent communications skills, both verbal and written.
How to Apply:
Affinity Consulting Group, Inc
Affinity Consulting Group, Inc. is committed to equal opportunity in employment in both its internal positions and those that we recruit for our clients. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, marital status, age, national origin, mental or physical disabilities, veteran/reserve/national guard or any similarly protected status. We comply with all applicable laws governing employment practices and do not discriminate on the basis of any unlawful criteria.
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