WE ARE BUILDING AN SPECIAL OFFICE OF 6 YACHT BROKER / CONSULTANTS in Miami, Fort Lauderdale, Key West and Palm Beach.
Job Description:
Visualize yourself establishing rapport and trust with boat and yacht owners, consulting with them about selling their boat. {Their Asset} Ever think you might be selling a yacht in Spain, or a 200 ft. Yacht in Chicago, Charleston or ____? How about being a "Dream Maker" for a family selling their boat so they can upgrade to a more comfortable yacht to satisfy their needs. Picture yourself walking the docks, marinas, yacht clubs and the like. As a Yacht Broker /Boat Sales Consultant you have a prestigious position that carries a great deal of ethical obligation. Clients trust you as their yacht broker for professional assistance finding the right buyer, in the shortest amount of time. Clients trust brokers to insure they pay the right price for the right boat. You will be able to join prestigious professional organizations such as Yacht Brokers Association of America, The Florida Yacht Brokers Association and the California and Northwest Yacht Brokers Association. You will be a player in local and national boat shows.
As the sales manager of a very expensive and emotional asset you will be trained in the proper marketing, analysis, and financial considerations a seller and buyer must know to get the best deal at the right time. You will be a powerful consultant to the owner. Our brokers get calls from powerful business people to sell their boat. One just received a call to sell an owner's 98' yacht, and go looking for a 150+ ft. yacht. Another broker only sells certain length boats and a certain style. With more and more people getting into boating, and many more moving up or down, they need assistance from a professional. In today's market it takes much more than placing a picture on the Internet, or in a newspaper, today, even after 10 years of the Internet, the older, more conventional brokers are unable to manage the market. You need to be at the level of consultants with major corporations like, Microsoft, Phillip Morris, Cisco Systems and other sophisticated companies. People expect the best.
What is happening in the Industry?
The Yacht Brokerage industry is largely made up of family owned brokerages. These brokerages still operate as they once did 20 -30 years ago. There has been no formal training in ethics, marketing, contracts, customer service, professionalism or negotiation skills. There is not sales training. Each broker deals with his or her business in his or her own unique way. It is sort of hit and miss. Clients cannot rely on one standard system of service. Brokers cannot rely on standard business practices. If you are going to succeed in selling a boat and in this business you need to know how to be the best.
National Information:
A national survey, provides this information about Yacht Brokers:
The typical Broker/Owner earns $120,000 per year however the top of the range taking the survey is $295,000. There is no ceiling to the earnings in this industry.
Percentage of boats sold sail vs. power is 50/50.
All brokerages responding work year-round
Number of brokerage boats sold, per broker, per year on average 33
Average asking price per current listings $77,000
Average number of brokerage boats listed per broker 30
Who should consider this career?
Corporate such as CEOs, Vice President level, Directors; Business owners, entrepreneurs, real estate agents, fireman, policeman, hospital professionals, those who are looking for a business opportunity, those of us who just can't work for someone else, insurance agents, sales reps, and those who want to better themselves. If you like to talk and be with people, if you like helping a person get into their dreamboat, then this may be for you.
Is there an investment?
Sure there is. However just like any other business endeavor, you measure your ROI (Return on Investment). When measuring if it is worth it, consider these facts: The industry is the last lucrative industry left in the US, it is almost impossible to get in, once you get the business up and running where can you make 6 figures for 25 to 30 hours work a week? You select the actual hours. You can work from your home office, or if you like, you can open a "Store Front". You can create an Associate Marina and take up brokering from that office. You can have brokers working through your office and earn overrides on their successes.
Make no mistake, this is not an offer that is too good to be true, you will have to learn, practice and work smart. There is no easy money here. What is the payback however; it is a satisfied customer, being around the water, being in boats, testing the boats, and meeting people in some pretty classy places. Your office will be walking the docks. And you can select your earnings for the year. Want to pay off your house this year, or buy a car, why not pay cash and be debt free. You can with a plan and WME Yachts Ltd.
How to Apply
Capt. Bernard L. (Berny) Coffey, Owner/ Broker
World Maritime Exchange
Phone: 954-636-2171
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